In you are debating what to give as a corporate gift this, consider donating to a charity in someone’s name.
Even though it might be common for you to previously have sent a gift basket, a donation to a charity will go over well with the people who receive it. It will show thatm that you instead want “to make a difference”.
According to Wendy Ward, author of “Stumped for corporate gift? Give back to community”:
“A gift to charity can be extremely meaningful and will stand out among others. There are numerous charities to choose from, and it can be an important way to show that you listen to your client. Has he or she mentioned a particular charity that they are involved in? Has he or she had a family member of friend who could benefit from the services provided by a charity? A donation to one of these organizations can be extremely heartfelt and sincere.”
However, Ms Ward cautioned about donating to controversial charities in someone else’s name.
Hi,
Do you mean that we can even benefit through a campaign by corporate gifting to charity organizations?
Is that a good idea?
Regards,
Ronak.
Posted by: Ronak Shah | November 28, 2007 at 04:56 AM