Not too many businesses that specialize in manufacturing corporate gifts can boast about turning customers away. However, according to the New Zealand Herald, Theng Gan started her gift basket company in the garage of her house, and not it has grown to the point of even after hiring new employees, she has to stop answering the phone or block website orders.
These in-demand baskets are usually bought by companies wanting to give away something nice as their corporate gifts. However, the success of this company has mostly been through “word of mouth” advertising, “The company spends little on marketing. "Customers think they are doing us a favor by telling their friends about us. But come Christmas we are turning people away. The fact is we simply can't contain the growth. We really can't go another year near maximum capacity. We must go to the next phase,” stated Gan.
Comments