In an article written by Liliana Molina appearing on the Courier-Mail website, Brisbane businesses are prepared to sell out large sums of money for corporate gifts this season. Gifts being purchased are expected to cost between $50-$100 AU dollars.
According to Karen Milne, spokesperson for the Shingle Inn Bakery stated that they “had been making thousands of mince pies and cakes as individual gifts as well as for Christmas hampers”
Ms. Milne went on to say that many businesses were looking for personalized gifts to hand out this year.
Josephine Church, managing director of Logoers, agreed with Milne. Church stated: “You spend all year promoting your brand to customers – Christmas is the time to say 'thank you', not to be shoving your brand at them . . . it's not blanket advertising."
Beyond the usual mince pies and cakes, other businesses are expected to give electronic gifts or leathered covered bottles of wine.
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